COVID19 has impacted the coffee business as it has everything else. Visiting with our favourite representative from our favourite importer/wholesaler of green coffee beans I found out that their business was down because of all the cafes and restaurants roasters serve, meaning with COVID19 business is down. SHaBean’s main customers are rural retailers, mostly grocery and food stores and our business is up: this was especially true in the tourist season in eastern Ontario. There were few Americans, but lots of Canadians escaping the cities and coming to the country buying our coffee in the stores. May we find a “new normal” where our industry and many others thrive.


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